Ah yes. The tricky balance between clear guidance and too much information. Google's careful stance on communicating ranking factors, like the whole user clicks is a ranking factor thing, can sometimes backfire when information finds its way out unwarranted.

Do you find this approach to encourage more innovative and authentic content, or does it lead SEOs down a path of trying to outsmart the system?

— Originally published on A Tale of Trust, Mistrust and Antitrust: Thoughts on the Google Uses Clicks for Ranking "Controversy"

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